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Charlene's Profile

Experience Summary

Hi, my name is Charlene Boyd. I have gained extensive experience as a product specialist and a brand ambassador and I also have a background in Psychology. Both of these experiences have aided me in the ability to learn product knowledge quickly as well as deliver the information efficiently to the public. I have the ability to work well in a team setting as well as take the lead if need be due to my experience working as both a team member and manager. I am flexible in new work environments, quick to learn, and I interact well with the public. I believe that I am a highly organized and committed professional with an ever-growing interest in public relations and marketing and that I am also skilled in initiating and maintaining positive relationships with clients and customers. Thank you for your consideration. View my contact details, availability, and stats.

Experience

Skills

Languages

First language: English

Extra Information

  • Assistant Event Manager

    Team Lead/Manager, Switch Experiential Marketing March 2011- December 2012 Executing and coordinating all events within Metro-Detroit market; submitting pictures of the events including staff interacting with consumers, branding, and signage displayed through accounts; communicating effectively to program management, which includes filling out summary reports, completing staff evaluation, producing timely communication of potential client issues, tracking metrics for performance management, participating in conference calls and establishing individual and program goals; and creating an excellence in execution and ultimately driving and improving product knowledge and sales by innovating, educating, and inspiring.

  • Auditing

    Bookkeeper and Accounting Clerk, Sherwood Foods Distributors October 2007 - October 2009 Collecting payments; interacting with consumers; entering daily financial transactions; maintaining general ledgers recording the status of various accounts; making sure that all the accounts balance; invoicing; and managing accounts receivable and customer account collections.

  • Automotive

    Automotive Narrator and Product Specialist, United Talent Agency and Gail and Rice Agency September 2011- Present Giving live narrations in front of audiences; educating and providing consumers with product knowledge on all vehicles in the display; performing live technology demonstrations; preparing show reports describing the highlights of the show; performing vehicle walk-arounds; and generating quality consumer leads.

  • Bar Promotions

    Liquor and Beer promotions from January 2008 until December 2015

  • Brand Ambassador

    Field Marketing Representative, USMP Agency July 2009 - October 2010 Generating positive imaging for a company’s products; promoting, selling, or engaging customers and potential customers in purchasing a company’s products; involving a significant amount of multitasking and strategizing with the task of implementing and developing a multitude of marketing and sales plans and goals.

  • Concerts & Sports Event

    Field Marketing Representative, USMP Agency July 2009 - October 2010

  • Data Capture

    Automotive Narrator and Product Specialist, United Talent Agency and Gail and Rice Agency September 2011- Present

  • Demonstration

    Automotive Narrator and Product Specialist, United Talent Agency and Gail and Rice Agency September 2011- Present

  • Event Management

    Lead On Site Manager, Strategic Experiential Marketing Group May 2010 - September 2012 Establishing and maintaining business relationships with management; executing and coordinating all events within Metro-Detroit market; submitting pictures of the events including staff interactions with consumers, branding, and signage displayed through accounts; recruiting, training, managing, and evaluating brand ambassadors and staff; accounting for all incoming and outgoing shipments within the storage unit; communicating effectively to program management, which includes filling out summary reports, completing staff evaluation, producing timely communication of potential client issues, tracking metrics for performance management, participating in conference calls and establishing individual and program goals; coordinating payment of bar tabs within approved budget framework......

  • Exhibitions

    Emcee and Lead Registration, Xperience Communication September 2014- Present Giving live narrations in front of audiences; educating and providing consumers with product knowledge on all vehicles in the display; generating quality consumer leads; training, managing, and evaluating brand ambassadors and staff; communicating effectively to program management, which includes filling out summary reports, completing staff evaluation, producing timely communication of potential client issues, tracking metrics for performance management; and setup and teardown of display and placement and removal of vehicles.

  • Greeter / Host(ess)

    Greeter and Hostess for Aretha Franklin Christmas Party December 22, 2015: helping guest to seats and greeting guest upon arrival. Greeter and Hostess for Mercedes Benz at Auto Show January 10, 2016: greeting clients and press at the Mercedes Benz display at the North American International Auto Show.

  • In Store Demonstrator

    Field Marketing Representative, USMP Agency July 2009 - October 2010

  • Mall Events

    Field Marketing Representative, USMP Agency July 2009 - October 2010

  • Market Research / Surveys

    Field Marketing Representative, USMP Agency July 2009 - October 2010

  • Merchandising

    Field Marketing Representative, USMP Agency July 2009 - October 2010

  • Modelling

    Experience Commercial, Movie, and TV Pure Michigan — June - August 2013, September 2015 Belle Tire — May 2015 Superman VS Batman — June 2014 5hr Energy — May 2014 Pay Anywhere — March 2014 Village of Rochester — November 2013 Delta — April 2013 editorial and Print Work GM — December 2015 Stahl — September 2015 Uberlube — May 2015 Dodge Charger — August 2013 Ally Finance — July 2013 Haute Magazine — June 2013 Reverie — June 2013 Volkswagon — April 2013 B.L.A.C. Magazine Cover — January 2013 Blue Cross Blue Shield — October 2012 Elure Skin Brightening Cosmetics — October 2012 Promotional Various Companies — June 2008 - Current runway Nordstrom Trend Show — May 2015 Neiman Marcus C.U.S.P — September 2014 Eileen Fisher — July 2014 Roma Sposa — May 2014 Neiman Marcus — April 2014 Carson’s — March 2014 Neiman Marcus C.U.S.P. — October 2012 - November 2013 Roma Sposa — October and November 2013 Fash Bash — September 2012 and August 2013 Fashion F.E.S.T. — Se

  • Presenting

    Automotive Narrator and Product Specialist, United Talent Agency and Gail and Rice Agency September 2011- Present

  • Roadshows

    Automotive Narrator and Product Specialist, United Talent Agency and Gail and Rice Agency September 2011- Present

  • Sales

    Field Marketing Representative, USMP Agency July 2009 - October 2010

  • Sampling

    Field Marketing Representative, USMP Agency July 2009 - October 2010

  • Set Up / Labor

    Emcee and Lead Registration, Xperience Communication September 2014 - Present

  • Technology

    Automotive Narrator and Product Specialist, United Talent Agency and Gail and Rice Agency September 2011- Present

  • Tradeshows / Conferences

    Automotive Narrator and Product Specialist, United Talent Agency and Gail and Rice Agency September 2011- Present

  • Public Speaking

    Member of toastmasters.

  • Qualifications

    MS in clinical health psychology.

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