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    Marylou Snell,

    Promostaff

    EXCELLENT!!

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    Nigel Emms,

    Operations Manager, Universal Brand Limited (UK)

    We used LA promotions for our trade stand in Edinburgh. The lady they provided was great, and we may be able to do further work with LA promotions in the future, all thanks to ...read more.

My Rating

Lisa's Profile

Experience Summary

I am an experienced product specialist in the automotive industry. Throughout the last eight years I have focused on field marketing with American manufacturers such as GM, Ford, and Dodge. My roles at events have included registration, lead generation, premium distribution, product demonstration, and performing the roles of a product specialist and in vehicle host. Before my shift into events and promotions I worked in multiple settings often having two jobs. Those settings consisted of medical offices, retail and outlet stores, and restaurants. I hold a BS degree in management from East Carolina University, am an alumnus of Alpha Phi Omega, and am alumnus of 4-H Clubs of America. I have always been able to learn quickly, help in any way I can, and take on leadership roles. View my contact details, availability, and stats.

Experience

Other Experience

I specialize in events and promotions, field marketing, experiential marketing and tours. I have Six years working in the racing industry for clients including Sprint/Nextel, NASCAR Street Team, Geico, Dodge, Skoal, Combos, M&Ms, Goodyear, Camel, United States Army, United States Air force, Bank of America, Verizon, Home Depot, Amp Energy Drink, and Sweet Baby Rays BBQ Sauce with agencies including Marilyn’s Models, Convention Models and Talent Agency, Red Peg Marketing, Encore Nationwide, GMR Marketing, Event Pro Strategies, BMT Promotions and Talent, Encore Nationwide, 8 Days a Week, Marketing Werks, Team Marketing USA, Clearly Promotions and Silhouettes Model and Talent Agency. I also have experience with night life sampling with the beverage industry. I am certified and have worked for US Tobacco. I have 15 years of combined sales and merchandising experience in soft line retail.

Skills

Other Skills

I have been an automotive product specialist for 3 years with Chevrolet. I also have 7 years with brand ambassador experience in the racing industry. Before my recent experiences with a specialty in motor sports I was a brand ambassador many years that included representation at other sporting events, mall events, being a costume character, doing guerilla marketing and sampling, managing road shows, doing flyer distribution, etc.

Languages

First language: English

Extra Information

  • Bar Promotions

    *Promotional Model 2006 to 2011 with various distributers including:  NextStep Beverages featuring CASCAL FERMENTED SODA, CHANDON Sparkling Wines, Premier Liquors featuring SAILOR JERRY RUM, Republic National Distribution Company featuring American Honey, Southern Wine & Spirits featuring Junior Johnson Moonshine & Yhanis Distribution as a Miller Lite Model in NC, SC, and FL.

  • Brand Ambassador

    *Twenty months touring with Courtyard Marriott representing the new lobby campaign in five airports nationwide. *Georgia Pacific Brawny Paper Towel re-launch at the Taste of Charlotte, NC. *Firestone grand opening events in Surfside Beach, SC. *Universal movie Scott Pilgrim VS the World screening sponsored by Coca Cola and Hollywood unlocked.com in Charlotte, NC. *Brooks Run Happy Cavalcade of Curiosities tour stop with Dick’s Sporting Goods of Winston Salem, NC. *Post Honey Combs Cereal tour stop at the Sun Fun Festival in Myrtle Beach, SC. *The Pita Pit coupon distribution at the University of South Carolina campus. *Lexus event: Provided onsite continuing education to employees of the dealership in Charleston, SC. *Haiti Relief Fund Campaign with RethinkChurch.org in uptown Charlotte, NC.

  • Concerts & Sports Event

    *Cartoon Network events: Launched EA Games Battlefield Bad Company at Metalocalypse concert, Star Wars: The Clone Wars-Takeover at Charlotte Bobcats game, and the Hall of Game Awards at the Atlanta Falcons Stadium. *Nestle events: Venues covered were a Wal-Mart grand opening, Vans Warped Tour at Verizon Amphitheater, minor league games at the Hickory Crawdads Stadium, and the Susan G Komen Race for the Cure in the Charlotte, NC area. Brands included Hot Pockets, Willy Wonka, & Drumstick and Skinny Cow ice creams. *Allstate SEC tour stop: Tail gate event at University of South Carolina campus. *CBS College Sports Network live broadcast of University of North Carolina VS Duke University NCAAB. *Cycle Circle website launch for the Spring Bike Rally at Broadway at the Beach in Myrtle Beach, SC. *Chevy Youth tour stop at the Pelicans Stadium in Myrtle Beach, SC. *Rock the Vote tour stop for The Roots concert at the House of Blues in North Myrtle Beach, SC. *Lunchables to

  • Costume and Character

    *Costume Character events: Representing M&M’s Miss Green M&M, Geico’s Gecko, Mattel's Barbie Cares Campaign at Wal-Mart, Friends 2B Made live doll series at Build A Bear, Java Gourmet's costume character, and guide for Kellogg's Tony the tiger.

  • Data Capture

    GEICO with RedPeg with NASCAR and festivals 2011 Nextel/Sprint with NASCAR 2007-2010 GMR Marketing with UST at NASCAR 2010

  • Demonstration

    (INCLUDING PRESENTING AS A PRODUCT SPECIALIST) *GENERAL MOTORS PRODUCT SPECIALIST, Two years touring with Team Chevy Racing representing the manufacturer and the product line. Responsibilities included performing complete and a credible walk around on all vehicles in the product line-up. *GO GO IN-FLIGHT INTERNET BRAND AMBASSADOR, Three month launch introducing Wi Fi in the sky to US Airways employees. GMC BUICK RIGHT SEAT DRIVER,Eight week ride and drive event as an in vehicle host with GMC/Buick.

  • Event Management

    (Not all experience fits here:) *Nivea Good Bye Cellulite Launch: Responsibilities included recruiting brand ambassadors, distributing samples of the new product in the Myrtle Beach SC area, and reporting information and photos and reported to the marketing agency. *SPANX/ASSETS FIELD MANAGER, APRIL 2009 and APRIL 2010 with CONVENTION MODEL and TALENT AGENCY During several weeks traveled to Belk department stores to introduce the ASSETS line of SPANX by Sarah Blakely. Responsibilities included receiving promotional materials, educating Belk employees, demonstrating the product, executing planograms in intimate apparel and hosiery areas, uploading photos and providing recaps, and delivering gratis cards. *Rent-A-Text events field manager: Back to school events with Central Piedmont Community College and Winthrop University.

  • Exhibitions

    *EASON DIVING TRADE SHOW REPRESENTATIVE, 2009-2011 with FUSION EVENT STAFFING Three trade shows per year for Eason Diving. Responsibilities included describing the capabilities of Eason's commercial divers, generating leads as well as specific jobs at environmental conferences, state water association conventions, and hydro shows receiving, transporting and shipping show materials, set up and tear down, and submitting feedback and photos.

  • Flyering

    *Family Dollar Grand Opening: Responsibilities included hiring staff, executing a door knocker and flyer distribution, and providing a list of distribution sites with photos to the client.

  • Greeter / Host(ess)

    Restaurant industry, Shoneys and Hooters

  • Health & Beauty Demo

    *Unilever events: Brand promotions included AXE for men product launches, Dove Self Esteem & Go Fresh Campaigns, Lever 2000 Difference events *Borghese cosmetics representative: Two years promoting a department store line of cosmetics at Costco *Proctor & Gamble events: Launched Frederic Fekkai products *L’Oreal Skin Genesis events at Costco warehouse in Myrtle Beach, SC.

  • In Store Demonstrator

    Talent Pool food sampling demos 2007-2009 Liquor sampling nightlife and ABC stores 2007-2009 Encore Nationwide Borghese cosmetic rep in Costco, sampling, 2007-2009

  • Mall Events

    *NINTENDO Wii & DSi/DSiX HOLIDAY EXPERIENCE BRAND AMBASSADOR, NOVEMBER-DECEMBER 2010 with MKTG AGENCY Six week launch for Nintendo 'Come All Ye Playful' in the Mall of Georgia. Responsibilities included training for new games and devices, inviting guests into the footprint to play and have contests, and performing daily maintenance of the footprint. *NOKIA TWIST ASSISTANT MANAGER, NOVEMBER-DECEMBER 2009 with MARKETING WERKS Month long holiday red carpet event for the launch of Verizon’s Nokia Twist. Responsibilities included maintaining, distributing and shipping footprint and promotional items, recruiting and supervising brand ambassadors, educating consumers to benefits of new products, uploading green screen photos and providing recaps daily, as well as set up and tear down. *Shop til You Rock tour stop: Back to school mall tour stop sponsored by Pepsi refresh in Columbia, SC. *Nintendo events: Launched Dragon Quest Sentinels of the Starry Skies in Concord, NC

  • Market Research / Surveys

    n/a

  • Merchandising

    (all road shows required execution of planograms) *LUCKY CLOVER ROAD SHOW VENDOR,Month long shows at Costco for Lucky Clover jewelry during the holidays. *MOD BOD ROAD SHOW FIELD MANAGER, Ten day road show at Costco for Mod Bod clothing launch. *JIMMY BUFFET’S MARGARITAVILLE ROAD SHOW FIELD MANAGER, Three weeks representing Margaritaville at two Costco locations. (as well as previous retail experience below)

  • Merchandising (Plan O Gram)

    15 years experience in retail experience executing floor plans, store openings, and planagrams.

  • Mystery Shopping

    n/a

  • Roadshows

    *LUCKY CLOVER ROAD SHOW VENDOR,Month long shows at Costco for Lucky Clover jewelry during the holidays. *HANNAH INTERNATIONAL FOODS FIELD MANAGER, Holiday road show at Costco with Hannah Foods. *MOD BOD ROAD SHOW FIELD MANAGER, Ten day road show at Costco for Mod Bod clothing launch. *JIMMY BUFFET’S MARGARITAVILLE ROAD SHOW FIELD MANAGER, Three weeks representing Margaritaville at two Costco locations.

  • Sales

    15 years in softline retail including 8 yrs of retail management including the Limited Corp, PacSun, and the Phillips Van Heusen Corp As well as: *Metal Rescue events: Presented and sold rust restoration product at auto shows in Concord, NC.

  • Sampling

    Talent Pool food sampling demos 2007-2009 Liquor sampling nightlife and ABC stores 2007-2009 Encore Nationwide Borghese cosmetic rep in Costco, sampling, 2007-2009 Nivea sample distribution(mentioned with tour/management) *Cadbury Trident Extra Care launch: Distributed samples during week long guerilla campaign in uptown Charlotte, NC. *Proctor & Gamble events: Launched Frederic Fekkai products and promoted PUR Water Filters at Costco locations in NC. *Pringles Stix events: Distributed samples throughout a month long guerilla marketing campaign in Myrtle Beach, SC. *Frito Lay events: Distributed samples of Tostitos Scoops and Bean & Cheese Dip at Wal-Mart stores in SC. *Delmont’s Candy Company events: Distributed samples of True North 100% Natural Snacks Wal-Mart stores in SC. *Mars events: Represented Cocoa Via and Wrigley brands for sampling events in NC and SC.

  • Set Up / Labor

    *GEICO set up and tear down for air shows and NASCAR events (all road shows included set up and tear down) *LUCKY CLOVER ROAD SHOW VENDOR,Month long shows at Costco for Lucky Clover jewelry during the holidays. *MOD BOD ROAD SHOW FIELD MANAGER, Ten day road show at Costco for Mod Bod clothing launch. *JIMMY BUFFET’S MARGARITAVILLE ROAD SHOW FIELD MANAGER, Three weeks representing Margaritaville at two Costco locations.

  • Technology

    *Wireless carrier events: Launched Sprint's Common Cents at Wal-Mart, Windstream's $29.99 campaign, AT&T Prepaid Cell Phones, and the T Mobile acquisition of Sun Com in the Carolinas. *Nintendo events: Launched Dragon Quest Sentinels of the Starry Skies in Concord, NC.

  • Tour Manager

    *AXE FOR MEN MARKET MANAGER, OCTOBER 2009-JANUARY 2010 with WALTON ISAACSON Four month campaign managing for AXE at NCAAF and NCAAB with Wake Forest University. Achievements included staffing and managing AXE Angels, distributing samples at each event, and providing recaps, time sheets, and photos from each event.

  • Tradeshows / Conferences

    *L’anza' Healing Haircare hair model at the Myrtle Beach Hair Show in SC. *National Packaging tradeshow representative at the National Manufacturing Trade Show in Charlotte, NC. *EASON DIVING TRADE SHOW REPRESENTATIVE, 2009-2011 with FUSION EVENT STAFFING Three trade shows per year for Eason Diving. Responsibilities included describing the capabilities of Eason's commercial divers, generating leads as well as specific jobs at environmental conferences, state water association conventions, and hydro shows receiving, transporting and shipping show materials, set up and tear down, and submitting feedback and photos.

  • Bar Tender

    I spent 2 full time years behind the bar at a corporate Hooters restaurant store.

  • Computer Skills (Advanced)

    I would not list myself as novice because that noun means inexperienced. I feel I am capable of running most computer applications.

  • Driving License

    yes

  • Own Car

    yes

  • Public Speaking

    Since I was a child in school competitions until present day as a product specialist I am comfortable with speaking with the public.

  • Wait Staff

    HOOTERS GIRL, Hooters of America, June 2004-May 2006, North Myrtle Beach, SC - I provided guests with hospitality, food, and service. I helped management with training girls, making schedules, performing voids, performing discounts, and performing Hooters Girls check outs at shift’s ends. 

  • Qualifications

    BS Degree East Carolina University

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