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    Diane Washington Shepard,

    Promostaff

    I appreciate any assistance SFS has provided via email, with notifications for events and campaigns.  My experiences have been positive. It's provided me the opportunity to ...read more.

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    Louise China,

    Beauty Consultants Bureau (UK)

    Amazed at the results!!

My Rating

Kristen's Profile

Experience Summary

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Experience

Other Experience

TOUR Official NASCAR Members Club – 3 month tour with NASCAR circuit, signed up new VIP Membership Sales and distributed premiums MARKET MANAGER Honest Tea- bought by Cola-Cola, currently serve as the full time Brand Representative for NC, SC and TN coordinating large scale Coke events at Bike Races, Triathelons, Concerts, Guerilla Marketing, and Whitewater Center events. Managed 2 interns and hired a team of 7 brand ambassadors to execute events. I book events and execute the events serving as the event manager. Also includes providing presentations and samplings to Coca Cola Corporate Office in Charlotte, NC. www.honesttea.com Glade- Team Lead for an 8 week retail sampling program consisting of 40 executions, online reporting and the managing of my brand ambassador. Sampled Glade candles, distributed premiums, increased in store sales, creating a meaningful lasting impression with consumers, tracked reporting of interactions, demographics, sales and staff payroll. Southern Women’s Show for FoodSaver FreshSaver- was responsible for coordinating and picking up shipping and freight delivered for the show, worked closely with the client on set-up and execution of the first day of the event. Staffed a team of 5 Brand Ambassadors to complete a 4-day Convention in Charlotte, NC. Demonstrated the product, distributed coupons and premiums along with coordinating contests to award full size product to winning consumers. Recorded videos, photos, consumer comments, testimonials, and recap information for client. Sprint and Murphy USA Gasoline- staffed and managed a team of 20 Brand Ambassador for a prepaid phone Sprint promotion with 7cent gasoline fill-up. Media Visibility included 96.9 the Kat and Channel 9 News. Our team pumped and served over 300 consumers. Chili’s- managed a team of 5 in Columbia, SC for college football promotion. Distributed premiums, coupons and took video and photos of tailgaters at the event U.S. Cellular- University bar coaster program; distributed U.S. Cellular coasters in Asheville, NC area bars for visibility among young adult aged demographics Vaseline Lever 2000- distributed premiums in Charlotte Market retail locations EMCEE Yoplait! Fiber One Yogurt- served as a brand ambassador and Emcee during a 5-day Mall and Guerilla Marketing event. Ran a "Taste Challenge Machine" and distributed samples. SPOKESMODEL Broadline Cable- Showcased Broadline Cable in their Superbowl Sweepstakes video found at: http://www.youtube.com/watch?v=jpbeOiVj8AM EVENT MANAGER PET Dairy- 3 month secret shopping event in NC and SC, inquired about the carrying of PET ice cream and ultimately encouraged the retail chain to put PET ice cream back on the shelves Carolina West Wireless- managed a staff of 3 in Boone, NC exciting consumers about the opportunity to receive a free phone that day. The promotion was so successful; the retail cellular store was able to get a spot on the radio and extended the promotion one more day Quizno’s- managed Quizno’s Re-Grand Opening in Concord, NC for 5 days. Managed a staff of one Brand Ambassador. Distributed 1,000 lunch bags and 1,500 coupons Barbie- managed an event with no-show staff, performed duties of costume character to fully execute program and took photos with children inside retail store in Salisbury, NC FOX News & “The Good Guys”- promotion for the new TV show, “The Good Guys” delivered Dunkin’ Donuts and Coffee for early morning news broadcast INFOMERCIAL Workout 180- new and innovative piece of gym equipment filming a six week infomercial on use of the new product in Charlotte, NC AUDIT PROGRAM Top Chef & BRAVO!- Audited the Just desserts program executing in 3 different retail locations. Provided Brand Ambassadors with extra supplies as needed, took photos and submitted recaps back to the client on field performance. BRAND AMBASSADOR Marlboro- one year nightlife program consisting of consumer data collection and premium distribution in various nightlife venues Kayak- consumer data collection and product distribution throughout various nightlife venues, rodeos and music festivals in NC and SC AMP- serve as a BA for an ongoing beverage sampling program throughout NC in the Charlotte, Greensboro and Raleigh markets Boar’s Head- 8 month Deli sampling promotion consisting of grocery chain grand-opening weekends, new product reveal “EVERROAST Chicken”, premium distribution and charity fundraising Kona Beer- brewed in Hawaii, distributed by Beaser Wholesale, as a brand ambassador conducted in-store samplings of Longboard, Fire Rock and Wahula Wheat throughout a 2 month period to date in various Harris Teeter locations in Charlotte, Davidson and Cornelius Widmer Brothers Brewery- distributed by Beaser Wholesale, as a brand ambassador conducted in-store samplings of Drifter, Hefeweizen and Drop Top throughout a 2 month period to date in various Harris Teeter locations in Charlotte, Davidson and Cornelius Red Hook- distributed by Beaser Wholesale, as a brand ambassador conducted in-store samplings of ESB, Long Hammer and Rope Swing throughout a 2 month period to date in various Harris Teeter locations in Charlotte, Davidson and Cornelius Barefoot Wine- acted as a “Sole Patroller” over a 2 month period to date on in-store sampling events throughout NC & SC US Airways & AirCell- 2 month program promoting awareness and selling the wi-fi service among the A-321’s on US Airways flights Bottom Dollar Foods – one month long promotion hiding 5,000 piggy banks around the city of Mooresville, NC and attending many community events interacting with community leaders and citizens. Vault- One month retail sampling program throughout North Carolina, creating a citrus taste challenge with consumers among Vault and Mountain Dew, distributed premiums and tracked interactions. Dove- 3 week in mall premium distribution during the holiday season L’Oreal- Created the ultimate Beauty Experience at the North Carolina State Fair in Raleigh for 10 days, tracked number of consumers entering footprint, distributed premiums, executed sales, and provided a once in a lifetime makeover beauty experience. Mello Yello- 2 week program throughout the greater Charlotte area sampling the retro taste of Mello Yello. Brand ambassadors promoted awareness of the new “look” of Mello Yello and sported a vintage Volkswagen Van, Pac-Man & Simon Sez games OLAY- 6 day retail in-store selling demonstration Sheetz!- ongoing program in Raleigh, Greensboro, Winston-Salem and Greenville spreading the key messaging about the Sheetz Rewards Cards and premium distribution at various sporting events and concerts. Nationwide Insurance- 3 day event consisting of lead generation at Darlington Speedway during the NASCAR race weekend SPEED- 3 day event taking fans through the SPEED Mobile Theatre to experience a unique at-track experience Ford- 3 day CIAA Tournament consisting of consumer data collection and potential next car-buying period along with showing models of new Fords on display at the Ford Fan Experience VISA & Whatsmyscore.org- 3 day event at the University of South Carolina baseball tournament promoting awareness among college students on the importance of good credit decisions. Collected 500 photos of students at the event Firestone- 3 day Grand Opening event of the new Firestone location in Steele Creek – Charlotte, NC. Worked with corporate Firestone employees to execute the ribbon cutting, games, food, prize wheels and contests Lane Home Furnishings -2 day mobile home showroom in Black Mountain, NC with Tyson Furniture. Counted number of impressions, kept inventory and educated consumers about furniture purchasing decisions Remington- 2 day event which consisted of taking consumers through the interactive display of Remington guns and products during the weekend of the NRA Gun Show in Charlotte, NC TUMS- 2 day event at Charlotte Motor Speedway during the All-Star race weekend. Duties included: Race Simulator, Ring game, sample distribution and mobile sampling U.S. Army – interactive interest event at Radford University in Radford, VA, registered participants, completed surveys, ran push-up contest, operated simulators and supervised the rock climbing wall. Maybelline- served as a BA during an in-store demonstration with emphasis on meeting sales goals throughout the afternoon’s demonstrations Mike and Ike- premium distribution and sampling, encouraged interactive activities at a one-day pre-concert event including green screen photographs Coca-Cola and Hollywood Unlocked- worked as a brand ambassador serving the role of a “fake paparazzi” to create the illusion of a VIP Movie Screening for the patrons of the event at Regal Stonecrest Theatres in Charlotte, NC OceanSpray- reveal of new OceanSpray’s new cranberry energy drink, CRANERGY Rockin’ Shoppin’ Eve- Black Friday overnight shopping mall event complete with celebrity radio hosts, $1000 give-away and premium distribution Disney- promotion of Disney’s “Celebrate your birthday” campaign in uptown Charlotte with Mickey Mouse shaped balloon distribution Barney- introducing Barney in the mall along with the new television channel, “Sprout”, by digital cable set to be released to the Charlotte market soon Home Depot- built wooden racecars with kids at Charlotte’s SpeedStreet event, took fans pictures inside Tony Stewart’s car and put them on the web for easy access after the event Viva! Papertowels- distributed premiums at Johnston & Wales cooking event Lowe’s- distributed premiums at Lowe’s Motor Speedway for Lowe’s and Jimmie Johnson Stanton Barrett Motorsports- motorsports promotion complete with Stanton Barrett’s racecar in Concord, NC CitiFinancial- promoted CitiFinancial at Charlotte’s SpeedStreet and took consumer surveys Glade- served as a brand ambassador for the Glade Mall Tour at Southpark Mall in Charlotte, NC Red Stripe- In Store alcohol sampling program promoting awareness of the Red Stripe brand Outback- raised awareness for the troops in Iraq and encouraged Charlotte Bobcats basketball game attendees to fill out postcards to send to Iraq. Sent 500 postcards PROMOTIONAL MODEL Twiztid Trivia- worked as a promotional model for the award winning trivia show in Charlotte voted on by Elevate Magazine 7 months to date. Shows are every Tuesday at Wild Wings Cafe in University and Wednesday Nights at the Epicenter Wild Wings Cafe location Quaker Steak & Lube- weekly promotional model for various events such as Bike Night consists of outside promotional work and beer tub at events Tan Uptown- promotional model in uptown Charlotte CORE Fitness- promotional model in uptown Charlotte during busy lunch hours for upscale gym memberships Elements- all-female gym promotional model in uptown Charlotte SHOE FIT MODEL CATO- 3 years with the CATO Corporation serving as their shoe fit model attending 1-2 shoe fittings per week and reporting to suppliers on fit and appropriate adjustments to make for batch ordering PROFESSIONAL CHEERLEADER Charlotte Bobcats NBA Team- professional cheerleader for the Charlotte Bobcats basketball games and Time Warner Cable Arena grand opening, promotional appearances during away games, school cheerleading camps and charity organizations HEALTH COACH Food Lion- educated consumers on health and wellness choices as well as healthy eating habits CREDIT CARD GREETER Gander Mountain- 42 weekend promotion increasing new credit card applications and credit card activations for Gander Mountain. Increased credit cards by 500 to date CHARACTER GUIDE Kellogg’s- acted as Tony the Tiger’s guide at a retail chain for pictures and interactions with children

Skills

Other Skills

gymnastics, cheerleading

Languages

First language: English

Qualifications

BA in Communications - International Public Relations

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