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    Lisa Major

    We LOVE your site! We have received so many qualified applicants from SFS and I am so glad I found this resource- Thank you.

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    Sam Shelley,

    Promostaff

    REALLY INFORMATIVE.....I really love it!!!

My Rating

Andrea's Profile

Experience Summary

I'm 27 years old and have a healthy, natural and fit appearance. I have eight years promotional experience. I am a graduate of the Masters program in Integrated Marketing Communications from Northwestern University. Within my experience working promotions, I have managed several events for teams both large (20-25) and small (4-5). My reliability, timeliness, and ability to complete extremely detailed reports is demonstrated as I also regularly independently execute events such as wine tastings and in-store demos. I have promoted a variety of well-known brands in pretty much every industry you can imagine and in many markets around North America. I possess great people, communication and organizational skills, as well as the ability to learn quickly and be knowledgeable about the product or service being promoted. I have a reliable car and GPS as well as space in my home to keep POS material and would be able to consistently communicate with any marketing agency at any time. In my free time I enjoy shopping, traveling, working out, networking, going out to restaurants or bars with friends, listening to music, and attending fun local events like concerts, festivals or sporting events. I feel that my personality and academic, promotional, and professional background give me a great set of skills that can be applied to make any promotion successful! View my contact details, availability, and stats.

Experience

Skills

Languages

First language: English

Extra Information

  • Bar Promotions

    I have worked bar promos for Dr McGillicuddy's and Fireball whiskey, among other liquor brands. I am also a model for Heinken/Amstel/Newcastle, etc.

  • Chef

    • Promotional model at women's health expo for Diet Cadbury Schweppes (Mobile Marketing, September 2006)

  • Event Management

    Manager, Versus Street Team, Promosynthesis, October 2009 • Responsible for hiring and communicating with staff of 20; leading flyering event execution, submitting timesheet reports promptly Manager, Amtrak Train Day at Chicago’s Union Station, Fusion Marketing, May 2009 • Responsible for communicating with staff of 20, agency, and client; assisting in event execution, submitting timesheet reports promptly Manager of Discover Card Rewards Mall Program Promotion, Gigunda Group, November-December 2008 • Responsible for managing staff, communicating with mall liaisons, and event and photo reporting Street Team Event Lead, Mass Connections, October 2008 • Managed Kleenex street team staff at Chicago Marathon • Responsible for communicating with staff, executing event, and handing out over 2500 sample booklets Team Lead Brand Ambassador, Adelante Live, August 2008 • Managed promotional staff of 20 for Burger King Apple Fries tour at Jonas Brothers concert • Responsible fo

  • Merchandising

    Summer Group Resident, Draftfcb (client: Kraft Foods China); Shanghai, China June 2009—August 2009 • Worked on a five-person team that candidly interviewed over 200 young adults in Shanghai to gather consumer insights on snacking and lifestyle behavior • Developed an IMC launch plan for Mini Oreos in China • Presented key insights and appropriate product and marketing recommendations to top management; also provided a detailed report of findings

  • Mystery Shopping

    • Hair model for Keratin Complex by Coppola at America’s Beauty Show (Keratin Complex, March 2009)

  • Set Up / Labor

    • Individual Consulting Project to Proctor & Gamble executives visiting Northwestern University: Case study on laundry detergent for low-income consumers in Brazil

  • Qualifications

    MS in Integrated Marketing Communications from Northwestern University, BA in Communications (minor in Business) from Canisius College.

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